The Right Story: A brief guide to changing the world

The Right Story: A brief guide to changing the world

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The Right Story: A brief guide to changing the world
“Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.”SETH GODIN What makes some bad ideas successful, and why do many good ideas fail? It turns out that there’s no such thing as a bad idea […]
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“Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.”
SETH GODIN

What makes some bad ideas successful, and why do many good ideas fail?

It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us.

That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

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AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML […]
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Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million

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Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#1 BEST-SELLER in 7 Startup, Entrepreneurship & Marketing Categories Explosive Growth is a Business Book like no other. This compelling and inspiring narrative gives entrepreneurs and startups a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, revealing genius growth tactics and numerous case-studies to help your startup grow massively. Explosive Growth offers a rare behind the scenes play-by-play […]
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Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

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Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do  About It
A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is […]
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Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Permission Marketing: Turning Strangers into Friends and Friends into Customers
The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is […]
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LooseLeaf for Essentials of Marketing

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LooseLeaf for Essentials of Marketing
Essentials of Marketing pioneered an innovative structure―using the “Four Ps” framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through […]
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Is your Message Tangible?

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Is your Message Tangible?
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Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

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Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant […]
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Marketing Management Journal

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Marketing Management Journal
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Social Media Marketing: A Beginners Guide To Making Money Online And Generating Leads With Facebook Advertising

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Social Media Marketing: A Beginners Guide To Making Money Online And Generating Leads With Facebook Advertising
Are you looking for a cost effective way to advertise directly to the audience that is most likely to buy from you? Would you like to remove the guesswork from your advertising and instead have results that are measurable and speak for themselves? If so, this beginner guide can help you A report from comScore reveals […]
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Prima Marketing 584252 Watercolor Confections: The Classics

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Prima Marketing 584252 Watercolor Confections: The Classics
Watercolor confections are artist-grade, high quality, and highly pigmented watercolor pans. Watercolor confections are sized perfectly for artists on the go. These professional-grade paints provide bright, intense, smooth and long-lasting colors that will work beautifully for any art or mixed-media project.  Product Features High quality Great for mixed media Professional grade
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Marketing

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Marketing
Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics […]
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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
“Explores how industry has manipulated our most deep-seated survival instincts.”—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.   While researching the toxic and addictive properties of sugar […]
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SEO 2019: Learn search engine optimization with smart internet marketing strategies

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SEO 2019: Learn search engine optimization with smart internet marketing strategies
Learn SEO strategies to rank at the top of Google with SEO 2019, from beginner to advanced! EXPANDED & UPDATED – NOVEMBER, 2018 | Free Kindle updates for life No matter your background, SEO 2019 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in […]
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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing

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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious […]
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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million

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Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million
#1 BEST-SELLER in 7 Startup, Marketing & Entrepreneurship Categories Explosive Growth is a Business Book like no other. This compelling and inspiring narrative gives entrepreneurs and startups a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, revealing genius growth tactics and numerous case-studies to help your startup achieve explosive growth.Explosive Growth offers a rare behind the scenes play-by-play look inside a […]
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
The bible for bringing cutting-edge products to larger markets–now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle–which begins with innovators and moves to early adopters, early majority, late majority, and laggards–there is a vast chasm between the […]
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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional […]
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Course Introduction and the Qualities of the Best Entrepreneurs

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Course Introduction and the Qualities of the Best Entrepreneurs
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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does!

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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does!
It’s finally here! In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the “gold rush” of the 21st […]
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Hooked: How to Build Habit-Forming Products

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Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process […]
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The Free Mama: How to Work From Home, Control Your Schedule, and Make More Money

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The Free Mama: How to Work From Home, Control Your Schedule, and Make More Money
Learn what the “Have It All” lifestyle is REALLY all about In The Free Mama, Lauren Golden, founder of The Free Mama Movement, teaches women how to have a life many have only dreamed about: one where they can make good money AND be there for their families — without sacrificing one for the other […]
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Marketing – Standalone book

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Marketing – Standalone book
NOTE: Access code is NOT INCLUDED Grewal/Levy’s Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing […]
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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely […]
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One Million Followers: How I Built a Massive Social Following in 30 Days

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One Million Followers: How I Built a Massive Social Following in 30 Days
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.  This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer […]
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Write and Grow Rich: Secrets of Successful Authors and Publishers (Exclusive Tips from Publishing Experts)

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Write and Grow Rich: Secrets of Successful Authors and Publishers (Exclusive Tips from Publishing Experts)
Now a USA Today and Wall Street Journal best-seller! Want to use the written word to supercharge your career? Discover the behind-the-scenes process for 24 authors who’ve used books to build lucrative, inspiring businesses. 24 successful authors. 24 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks […]
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Digital Marketing For Dummies (For Dummies (Business & Personal Finance))

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Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
Does your digital marketing pack a punch? Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the […]
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But I’m Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud

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But I’m Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud
How are some solopreneurs able to command attention? How do some become experts, while others fade into the background as simply white noise? How do you stop feeling like an imposter or fraud when you might as well be this tiny speck among the thousands of online businesses out there? If you’ve ever said the words “But […]
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The Beginner’s Affiliate Marketing Blueprint: How to Get Started For Free And Earn Your First $10,000 In Commissions Fast! (Make Money Online With Affiliate Marketing in 2019 Beginners Edition)

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The Beginner’s Affiliate Marketing Blueprint: How to Get Started For Free And Earn Your First $10,000 In Commissions Fast! (Make Money Online With Affiliate Marketing in 2019 Beginners Edition)
Affiliate Marketing in 2019! Read this book for FREE on any device! >>FREE BONUS AFFILIATE MARKETING COURSE INSIDE!
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The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition)

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The Marketing Book: a Marketing Plan for Your Business Made Easy via Think / Do / Measure (2019 Edition)
MARKETING BOOKS FOR SMALL BUSINESS: The Marketing Book 2019 Digital marketing made easy by Jason McDonald of Stanford Continuing Studies This book explains how to BUILD YOUR BRAND and SELL MORE STUFF via the THINK / DO / LEARN methodology! Available in print, Kindle, and as an Audible marketing audiobook, TMB brings a sense of […]
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem. “If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest […]
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YouTube Marketing 3.0 Made Easy

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YouTube Marketing 3.0 Made Easy
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The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or […]
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Marketing Management (15th Edition)

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Marketing Management (15th Edition)
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802. For undergraduate and graduate courses in marketing management.   The gold standard […]
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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… But only if you know how to get it into the […]
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is […]
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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international best seller Crush It, Gary insisted that a […]
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what’s working andwhat’s wasted. Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities […]
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew […]
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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)

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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)
Updated 2019 Edition of the SOCIAL MEDIA MARKETING book!     Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing […]
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Internet Marketing: An Hour a Day

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Internet Marketing: An Hour a Day
Proven, task-based approach to developing winning internetmarketing campaigns If you’ve been seeking a practical, day-by-day, do-it-yourselfplan for success in your Internet marketing, this is the book foryou. The latest in the very popular Hour a Day series, thisbook gives you step-by-step instruction and clear action plans forall crucial aspects of successful internet marketing:  SEO,website optimization, […]
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Marketing: An Introduction (13th Edition)

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Marketing: An Introduction (13th Edition)
For undergraduate courses on the Principles of Marketing.   An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing […]
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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online […]
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Marketing – Standalone book

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Marketing – Standalone book
Kerin/Hartley’s Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team’s decades of combined experience in the higher education classroom continue to […]
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The Personal MBA: Master the Art of Business

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The Personal MBA: Master the Art of Business
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management […]
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DotCom Secrets: The Underground Playbook for Growing Your Company Online

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DotCom Secrets: The Underground Playbook for Growing Your Company Online
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms […]
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’ The New Rules of Marketing & PR […]
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The Everything Store: Jeff Bezos and the Age of Amazon

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The Everything Store: Jeff Bezos and the Age of Amazon
“An immersive play-by-play of the company’s ascent…. It’s hard to imagine a better retelling of the Amazon origin story.” — Laura Bennett, New Republic Amazon.com’s visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do […]
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Marketing 4.0: Moving from Traditional to Digital

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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention […]
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Social Media Marketing Principles

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Social Media Marketing Principles
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The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does

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The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does
AMAZON BEST SELLER IN PUBLIC RELATIONSAMAZON BEST SELLER IN MARKETINGAMAZON BEST SELLER IN STRATEGY & COMPETITION2018 AXIOM BUSINESS BOOK AWARDS SILVER MEDALIST IN ADVERTISING & MARKETING You are looking at a must-have book for all marketers. It is 236 pages of the most practical marketing advice you will ever read. The CEO’s Guide to Marketing […]
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