Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely […]
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

Product Features

  • Houghton Mifflin

Consumer Behavior: Building Marketing Strategy

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Consumer Behavior: Building Marketing Strategy
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle’s business applications, current and classic […]
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International Marketing (Irwin Marketing)

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International Marketing (Irwin Marketing)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to […]
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Marketing Holders Wall Mount 17″w x 11″h Sign Holder Frame NO Holes Horizontal Landscape Clear Acrylic Signs Qty 20

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Marketing Holders Wall Mount 17″w x 11″h Sign Holder Frame NO Holes Horizontal Landscape Clear Acrylic Signs Qty 20
Marketing Holders Clear Acrylic Wall Mount Ad Frame / Sign Holder with No Holes This 17″w x 11″h Flipped wall mount sign frame is perfect for signs, advertisements and more. Made of durable clear acrylic and is easily mounted with the double-sided tape included. Product Features: Top/Side Load Overall Dimensions: 17″ x 11″ Double-Sided Tape […]
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Instagram marketing

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Instagram marketing
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Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card

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Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
Students save money by purchasing this bundle which includes Pride/Ferrell’s Marketing 2018 loose-leaf companion and Marketing MindTap. MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform you into a critical thinker. You “learn by doing,” by reading and interacting with the content through various media and […]
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Quick Start Guide for Network Marketing: Get Started FAST, Rejection-FREE!

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Quick Start Guide for Network Marketing: Get Started FAST, Rejection-FREE!
Paralyzed with fear? Can’t get started? Never again! What if we could put our new team members into action immediately? How? With the exact words to say and the exact activities to do. In just a few minutes, our quick start instructions can help our new team members find the perfect prospects, close them, and […]
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Strategic Communications Planning for Public Relations and Marketing

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Strategic Communications Planning for Public Relations and Marketing
The basic principles of researched-based strategic planning remain unchanged… However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning […]
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SEO: On-site Optimization for Your WordPress Website

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SEO: On-site Optimization for Your WordPress Website
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Social Media Marketing

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Social Media Marketing
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”― TAA Judges […]
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Marketing: Real People, Real Choices (9th Edition)

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Marketing: Real People, Real Choices (9th Edition)
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they […]
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The Right Story: A brief guide to changing the world

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The Right Story: A brief guide to changing the world
“Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.”SETH GODIN What makes some bad ideas successful, and why do many good ideas fail? It turns out that there’s no such thing as a bad idea […]
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In […]
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Marketing: The Core (Irwin Marketing)

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Marketing: The Core (Irwin Marketing)
Marketing: The Core (Irwin Marketing) 7/E by Roger A. Kerin, Steven W. Hartley – Standalone Book Product Features Standalone Book
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The Garlic Marketing Show – Stories and Strategies that Don’t Stink

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The Garlic Marketing Show – Stories and Strategies that Don’t Stink
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Marketing Research (8th Edition)

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Marketing Research (8th Edition)
For courses in global marketing.   Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.   This […]
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Sport Marketing

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Sport Marketing
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone […]
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Marketing for Hospitality and Tourism (7th Edition)

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Marketing for Hospitality and Tourism (7th Edition)
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.   Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling […]
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Marketing Strategy: A Decision-Focused Approach

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Marketing Strategy: A Decision-Focused Approach
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining […]
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Marketing Stomp Overview Part 1

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Marketing Stomp Overview Part 1
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BASIC MARKETING: A Marketing Strategy Planning Approach

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BASIC MARKETING: A Marketing Strategy Planning Approach
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how […]
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Marketing 2016

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Marketing 2016
Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications […]
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Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business

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Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business
Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she’s given to tens of thousands to help you acquire the skills to […]
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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does

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Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does
It’s finally here! In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the “gold rush” of the 21st […]
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MASTERING ONLINE MARKETING – Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search … and Entrepreneurship Series Book 1)

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MASTERING ONLINE MARKETING – Create business success through content marketing, lead generation, and marketing automation.: Learn email marketing, search … and Entrepreneurship Series Book 1)
Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level. Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for […]
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Story Driven: You don’t need to compete when you know who you are

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Story Driven: You don’t need to compete when you know who you are
“When you have something to say, you don’t need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world.”—SETH GODIN Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned […]
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Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses

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Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses
Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage […]
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Building a StoryBrand: Clarify Your Message So Customers Will Listen

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Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting […]
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Contemporary Marketing

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Contemporary Marketing
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new […]
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Mobile SMS Marketing

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Mobile SMS Marketing
Product Features Personalized SMS message: support generate text like Hello #name# to Hello Mr ABC. Support send SMS by both of your device sim card and SMS cloud service. Controllable sending speed: up to 4000 messages per hour Manage send history, help you pause or continue sending on demand. Schedule your SMS campaign to send […]
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The Story of Content: Rise of the New Marketing

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The Story of Content: Rise of the New Marketing
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Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText — Access Card Package (9th Edition)

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Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText — Access Card Package (9th Edition)
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab™ and […]
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE Publishing is the NEW MARKETING.   How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?   Epic Content Marketing.   One of the world’s leading experts on content marketing, Joe Pulizzi explains how […]
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Social Media Marketing Tips: Essential Strategy Advice and Tips for Business: Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram and Much More!

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Social Media Marketing Tips: Essential Strategy Advice and Tips for Business: Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram and Much More!
The Only Book to Rejuvenate Your Marketing Strategy by Embracing Social Media! If you are starting to build a new marketing strategy, or just refreshing your business’ current one, this book will enlighten you on the very important aspect of including social media. Social media touches billions of people every day, the valuable reach can […]
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Marketing: The Core (Access code not included)

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Marketing: The Core (Access code not included)
Marketing: The Core 6e meets the needs of a wide spectrum of faculty―from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core’s focus on decision making through extended examples, cases, and videos involving real people making real marketing decisions is only […]
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Social Media Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance))

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Social Media Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance))
The bestselling social media marketing book Marketing your business through social media isn’t an option these days—it’s absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in […]
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Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No

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Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many […]
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies […]
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2,000 Social Media Marketing Tricks: The Best Tips, Advice and Practices to Grow Your Business: Facebook, Instagram, YouTube, and More

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2,000 Social Media Marketing Tricks: The Best Tips, Advice and Practices to Grow Your Business: Facebook, Instagram, YouTube, and More
The 2019 edition for everything on social media marketing – Facebook, Instagram, YouTube, and more! If you’re looking to grow your business bigger and faster than you ever imagined possible using a step-by-step guide on how to utilize social media marketing…this audiobook is for you! 2,000 Social Media Marketing Tricks is a title of more […]
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M: Marketing

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M: Marketing
NOTE: Access code is not included with this book Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing […]
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Global Marketing (9th Edition)

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Global Marketing (9th Edition)
For courses in global marketing.   Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In […]
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Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd Edition)

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Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance (3rd Edition)
Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more All-new chapter on leveraging today’s rich online, email, and mobile metrics Expert guidance for clarifying what to measure, and […]
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The OMG Show – Digital Marketing, Entrepreneurship, Social Media and Life!

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The OMG Show – Digital Marketing, Entrepreneurship, Social Media and Life!
Product Features Digital Marketing Strategy to grow your business Social Media Marketing Tips Simplified business building techniques from real entrepreneurs who have done it Digital Business Strategy for building a 6 and 7 figure business Real stories from entrepreneurs who are growing and scaling their business
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Lifestyle Marketing

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Lifestyle Marketing
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Social Marketing: Changing Behaviors for Good

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Social Marketing: Changing Behaviors for Good
Turning Principle into Practice   Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a […]
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Network Marketing Rapid Mindset Hypnosis Success – Volume 1

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Network Marketing Rapid Mindset Hypnosis Success – Volume 1
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Zero To A Million: (Without Showing Your Butthole)

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Zero To A Million: (Without Showing Your Butthole)
In February 2014 during the weekend of the Arnold Classic in Columbus, Ohio, Josh and Sarah were both working out on a Saturday night and struck up a conversation. It was at that moment that it all changed. Shortly later, Sarah moved to Columbus on a leap of faith to begin creating a combined online […]
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Marketing School

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Marketing School
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Services Marketing: Integrating Customer Focus Across the Firm

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Services Marketing: Integrating Customer Focus Across the Firm
Zeithaml’s Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in […]
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Prima Marketing Tropical Watercolor Confections

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Prima Marketing Tropical Watercolor Confections
Watercolor confections are artist-grade, high quality, and highly pigmented watercolor pans. Watercolor confections are sized perfectly for artists on the go. These professional-grade paints provide bright, intense, smooth and long-lasting colors that will work beautifully for any art or mixed-media project. Product Features Water confections are artist-grade, high-quality and highly pigmented watercolor pans. Watercolor confections […]
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2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More

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2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More
THE 2019 EDITION FOR EVERYTHING ON SOCIAL MEDIA MARKETING – FACEBOOK, INSTAGRAM, YOUTUBE AND MORE! If you’re looking to grow your business bigger and faster than you ever imagined possible, using a step-by-step guide on how to utilize social media marketing….THIS BOOK IS FOR YOU! “2000 SOCIAL MEDIA MARKETING TRICKS” is a title of more […]
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